Copy Writer

The Job Overview

We are seeking an experienced copywriter to help improve the effectiveness of our website and marketing materials. This role, and the ideal candidate will have a passion for writing and possess strong written communication skills.

You will work with a team of marketers to help generate sales leads and improve the quality of our website’s content. You will be responsible for writing marketing copy for our website and will report directly to our creative director.

Responsibilities

Below are some of the responsibilities a copywriter is expected to assume in their position:  

• Write compelling content for web, advertising, and marketing materials
• Produce well-written content that is SEO friendly and optimized for conversion
• Create compelling ad copy, landing pages, and marketing campaigns
• Write high-quality product descriptions and provide supporting content
• Collaborate with designers and creative teams 
• Work with analysts to ensure messaging is consistent across the company
• Brainstorm and manage projects and juggle multiple deliverables
• Define key messages and brand voice for external communications

Job Qualifications and Skill Sets

Below are the qualifications expected of a copywriter:

• A bachelor’s degree in marketing, communications, journalism, English, or a related field
• Strong editorial, proofreading, and writing skills
• Familiarity with keyword research
• Experience with SEO copywriting best practices
• Experience with social media and content marketing
• Excellent interpersonal, verbal, and written communication skills
• Ability to manage multiple projects and meet deadlines under pressure
• Passion for writing with an excellent portfolio of work

Graphic Designer

The Job Overview

We are seeking a dedicated graphic designer to join our growing company. You will be responsible for creating effective and eye-catching images and campaigns to increase our user base. As a graphic designer, we hope you can put your passion for design to create beautiful images and compelling content. Your duties will include developing graphics for digital platforms to enhance our accompanying text.

Responsibilities

Below are some of the responsibilities a graphic designer is expected to assume in their position:  

• Create and design various materials for digital and web
• Select colors, fonts, images, and layouts
• Ensure projects are completed in a timely manner with a quality product
• Advise best practices and optimizations throughout design projects.
• Work with a wide range of media and graphic design software
• Establish creative direction for the company within brand guidelines
• Manage multiple projects within design specifications and budget restrictions
• Determine voice and messaging for graphic design pieces
• Implement feedback and changes whenever possible
• Create visualizations that convey accurate messaging for the project. 

Job Qualifications and Skill Sets

Below are the qualifications that are expected of a graphic designer:

• Bachelor’s degree or higher in a creative field
• Proficiency in programs such as Adobe Suite, Photoshop,  InDesignand Illustrator
• Excellent written and verbal communication skills
• Minimum of two years experience in graphic design
• Attention to detail
• Portfolio of work with a wide range of creative projects
• Strong analytical skills
• Time management and organizational skills
• Familiarity with HTML and CSS preferred
• Knowledge of layouts, graphic fundamentals, typography, print, and web
• Experience with both print and digital media

Chat & Email support services might include:

• Assist with customer complaints and questions about specific products or services
• Modify and escalate complaints across a number of communication channels
• Respond promptly to customers’ inquiries, requests, orders, or applications
• Be the first point of contact and advocate for customers
• Handle a high volume of customer support requests via email, or chat using empathy to answer questions and troubleshoot problems
• Conduct product research to identify new trends, market demand
• Analyze and evaluate product options based on criteria such as cost, quality and market demand.

Requirements to become a support specialist on Upwork:

• No prior experience is required but prior experience is preferred

Preferred skills for support specialists

• Articulate, personable, and reliable with great writing skills and email etiquette
• 1 year of chat support experience preferred
• CRM/support tool experience a plus

Video Editor:

We are seeking a skilled and creative Video Editor to join our team. In this role, you will be responsible for producing compelling video content for various social media platforms, including Facebook ads, TikTok ads, Snapchat ads, promotional Instagram reels, and other social media posts. Your work will play a crucial role in engaging our target audience and driving brand awareness and conversions.

Responsibilities:
– Collaborate with the marketing team to understand the goals and objectives of each social media campaign.
– Generate captivating video content tailored to specific social media platforms, including Facebook, TikTok, Snapchat, Instagram, and others.
– Edit raw footage, adding transitions, text overlays, graphics, and other visual elements to enhance the overall quality and impact of the videos.
– Ensure that videos align with the brand’s style and tone while maintaining a consistent visual identity across all social media platforms.
– Optimize videos for different platforms, considering aspect ratios, video lengths, and other platform-specific requirements.
– Stay up-to-date with the latest trends and best practices in video editing and social media marketing to continuously improve the quality and effectiveness of the videos.
– Collaborate with the marketing team to develop video concepts and storyboards that align with campaign objectives.
– Meet deadlines and deliver high-quality video content in a fast-paced, deadline-driven environment.

Qualifications:

– Proven experience as a video editor, with a portfolio showcasing your work in social media video production.
– Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar tools.
– Strong creative and storytelling skills, with the ability to turn raw footage into engaging and shareable videos.
– In-depth understanding of different social media platforms and their video requirements.
– Knowledge of video optimization techniques, including aspect ratios, video lengths, and file formats.
– Familiarity with current social media trends and best practices in video content creation.
– Attention to detail and a keen eye for visual aesthetics, composition, and color grading.
– Ability to work collaboratively with cross-functional teams and take feedback constructively.
– Strong organizational and time management skills to meet deadlines and prioritize tasks effectively.
– Excellent communication skills to effectively convey ideas and concepts to team members.
– Excellent command of the English language, both written and verbal

Digital Media Buyer

Job Description:
We are seeking a talented and results-driven Digital Media Buyer to join our team. In this role, you will be responsible for strategizing, executing, and optimizing paid advertising campaigns across various platforms, including Facebook, TikTok, Snapchat, and other advertising platforms. Your primary focus will be generating targeted traffic and maximizing conversions to meet our marketing objectives.

Responsibilities:

• Develop and implement effective paid advertising strategies across multiple platforms, including Facebook, TikTok, Snapchat, and other relevant advertising platforms.
• Conduct thorough market research to identify target audiences, analyze competitors, and uncover opportunities for campaign optimization.
• Create and manage advertising campaigns, including campaign setup, ad copy creation, audience targeting, and budget allocation.
• Monitor campaign performance, analyze data, and optimize campaigns based on key metrics such as click-through rates (CTR), conversion rates, return on ad spend (ROAS), and cost per acquisition (CPA).
• Collaborate with creative teams to develop engaging and compelling ad creatives that align with campaign objectives and resonate with the target audience.
• Stay up-to-date with the latest advertising trends, platform updates, and industry best practices to drive continuous improvement in campaign performance.
• Conduct A/B testing and experiments to optimize ad performance, landing pages, and audience targeting.
• Generate regular reports and provide actionable insights to stakeholders, highlighting campaign performance, trends, and opportunities for improvement.
  
  

Qualifications:

• Proven experience as a Digital Media Buyer or in a similar role, with a track record of successful paid advertising campaigns.
• In-depth knowledge and experience with Facebook Ads Manager, TikTok Ads Manager, Snapchat Ads Manager, and other relevant advertising platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions to optimize campaign performance.
• Excellent understanding of digital marketing metrics and key performance indicators (KPIs) such as CTR, ROAS, CPA, and conversion rates.
• Solid understanding of audience targeting, segmentation, and ad placement strategies across various platforms.
• Proficient in managing advertising budgets and allocating resources effectively to maximize ROI.
  Strong problem-solving skills and the ability to think strategically to overcome challenges and meet campaign objectives.
• Excellent communication and collaboration skills to work effectively with cross-functional teams, including creative teams and stakeholders.
• Detail-oriented with strong organizational skills to manage multiple campaigns simultaneously and meet deadlines.
• Continuous learning mindset with a passion for staying up-to-date with the latest trends and advancements in digital advertising.

Note: The job title, description, and qualifications provided encompass the responsibilities and skills required for a Digital Media Buyer specializing in running paid ad campaigns across various advertising platforms.